While half of the planet is thinking about coming out of the stay at home order to go back to work, many wonder how to develop products remotely, to answer the issue of cancelled business trips, or to organize focus groups with consumers? Mushin adapted its digital platform for co-creation: mobile and web, customizable in a few hours, with a creative process that allows the visual to be at the center of the discussion about products without meeting in the same physical place. 

Preparing the post lock-in period
Because work methods in the following months will be different but product development objectives stay the same, Mushin is the opportunity to move forward differently. 
Traveling less, meeting digitally and sharing our advancement differently is the solution to speed up recovery. Mushin facilitates this process by answering the needs of coordination and staying connected, simplification of the collect and sharing of information, and alignment on common topics, today and tomorrow!

That’s what Salomon does with Mushin !
When the office is not the center of professional life anymore, Mushin can recreate the link around the product and allow to move forward efficiently in the construction of the offer”.
David Farcot, head of design at Salomon, is convinced. “The accessible, modular and visual interface, paired with the various possibilities of interaction among creative stakeholders, is allowing us to maintain a high level of richness, fluidity and dynamism in our day to day creative process, while we’re all sitting at home.” 

Despite remote work, the platform truly digitalizes the design wall and makes in interactive even remotely. Salomon multiplied the frequency of connection to the tool since the beginning of the stay-at-home order by 8. Decision making becomes optimal, mobilizing the stakeholders is reinforced to continue to meet innovation objectives.

About Mushin
Founded in 2013 in France, Mushin is the first platform for visual sharing and chat for product teams. Its concept revolves entirely around the founders’ conviction: « when we speak about products we must speak visually”. The platform is more than ever an opportunity to be seized by companies that need to work on their future collections.

Bernard Soriano


Launching products meeting market requirements without spending more money? This isn’t a tricked equation but the future of purchasing thanks to digital innovations.

Why purchasing needs to be digitized? The answer relies on one sentence: your products become more fashionable and the validation time between briefings and initial samples (IS) is drastically reduced. Your budget has been cut? No worries, you can still try our smart solution.

#1 Be on top of the market pulse


You know your best assets to capture market trends are your teams in the field. They travel the world, visit suppliers, go to shows and fairs. They harvest the innovations and emerging trends you can’t afford to miss for next collections.

But how to do you make the most of their inspirations? Are they accessible enough to the rest of the team? Are they shared instantly? Probably not. But that’s exactly why you need to get digital!

A digital and collaborative showroom can help you get great insights on market trends in real-time. Patterns, fabrics, shapes, it’s all here. Your visual information need to be sorted, structured, categorized though. That’s how you really take advantage of them during your creative process.

#2 Enable exchanges and interactions


Create a digital showroom to capitalize on information from your teams: check! But what now? You need to enrich product proposals with interactions and exchanges. That’s the best and most efficient recipe to transform trends into relevant prototypes.

To get to this point, brands and suppliers have to collaborate and communicate efficiently with each other. Collaborative platforms enable you to connect with the right person at the right time in order to accelerate your decision making and buying process.

How? Why?

  • Meeting with your suppliers in person is a critical step not to neglect. This is a chance to set up and adjust processes between both teams. Team alignment is crucial to a good collaboration. However, budgets are a bit tight and you can’t afford to visit overseas suppliers as often as you’d like to. Enter the collaborative platform! Digital solutions help you continue your initial conversations and be more agile with your partners. 
  • Once you’ve set up your processes and you’ve communicated your product briefings to your suppliers, they need to enrich them with inputs and feedbacks. Taking advantage of your suppliers design skills and experiences is the new key to creative innovations and budget optimization. Collaborative platforms will engage and create a synergy between Designers, Merchandisers, Stylists and Product Managers. It’s the best way to make the most of their ideas and get validated products faster! 

#3 Keep your budget under control


So, we all agree that the key words for this success are « hit the market well and fast ». We also know you have to be smart about your budget management during this process, that means staying focused on what really matters!

Buying efficiently without additional resources or with a limited budget is possible thought. Here’s how digital innovations can help you:

  • Better and instant sharing of visuals within your team or suppliers at each step: for purchasing guidelines, product briefings, etc. « An image is worth a thousand words » (right, Confucius?)
  • A better sharing of patterns, graphics and designs equals 25% of budget savings and you won’t ever have to re-create same things over and over again. You’re welcome people! Optimization and capitalization of existing designs enables people to be more creative!
  • Product pre-selection has never been this easy with a digital and visual showroom. This solution is a win-win combination for brands and suppliers: brands have less samples to handle and manage and suppliers produce fewer samples before validation. 


Ready to make your life easier and save money?

Well, are you convinced yet? What if we told you that such a solution does exist and you can try it with your team and suppliers?

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Today, the need for creating innovative product is stronger than ever. Doing business across several countries, hiring people half a world away, these kinds of practices aren’t problems anymore. The success of an organization is rather how much they can differenciate themselves from the competition.

From trends analysis to product launch on the market, the upstream phase of the creative process can be confronted to impediments. Collaborative tools aim to help teams in reducing these obstacles.

Upstream creative process cycle for product conception

Here are 5 key ingredients to add to your product conception recipe :

  1. “Creativity” doesn’t mean “to be original”

A so called creative product has to be innovative and original. But not only.

Get the answer to client’s expectations is crucial within the upstream creative process. A product that looks awesome but which is useless will never last long. Its lifecycle won’t last more than the chocolate bar we’ve just hidden in our bedside table.

  1. To be consistent with the company’s DNA

Blackberry Inc. is a well-known example that caracterizes this issue. The Canadian smartphone producer fought against the competition, forgetting its own identity. When we conceive goods that are not aligned with the firm’s values and culture, they won’t get a chance to survive. Respecting the enterprise’s DNA during the creative process assures the product’s success. Chances to catch those who are loyal to the brand image and to the firm’s messages delivery are higher.

  1. Internal and external inspirations combination

Feeding ourselves from competition moves and checking company’s archives allow teams to get inspired from their current operational domain. Yet the most famous inventions of our history didn’t come from our working environment. Daily details, travels, hobbies and many other things,  are precious sources of our imagination.

  1. The fear of sharing

Although they might be brilliant from a personal point of view, ideas might not get the same success to other co-workers. Sharing a drawing can help better improving it. This statement doesn’t mean that individual reflexion period should be blamed. On the contrary, it gives time to creative people to grow their ideas before sharing them to the rest of the team.

  1. Some explanations ?

Saying “a stylist is inspired” is not very surprising. But it’s essential for him/her to argument and justify his/her thoughts. These elements help to give a clear perception to others of what the stylist’s creation really looks like. Have a good understanding of the product ensures better results at the end.

Did you know Mushin makes sure all these ingredients are included in the creative conception recipe? Visual gathering and sharing are now facilitated. Users make their ideas growing individually before getting feedbacks from the others.

Don’t wait. Get more information:

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[mk_title_box color= »#007AC9″ highlight_color=00000″# » highlight_opacity= »0.3″ size= »18″ line_height= »34″ font_weight= »inherit » margin_top= »0″ margin_bottom= »18″ font_family= »none » align= »center »] « Creativity is just connecting things » [/mk_title_box]

Ben Chestnut is MailChimp‘s co-founder and CEO. He explains how he empowers creativity in his company at The Summit, in 2012. The main challenge is to find how to inspire people to make great things. His answer may surprise you !

[mk_blockquote font_family= »none » text_size= »18″ align= »center »_color= »#007AC9″]Let your teams fail in order to make them get better at it ![/mk_blockquote] As a leader, the only thing you can do is to give them TIME. If one of your team member asks you 2 months to work on a project, you give him 1 month knowing that the first week will be the most intense and efficient creative phase.

Nobody is perfect, we learn from our experience and our mistakes !

You want them to be highly creative ? Value their work, their personality and let them do what they do best: CREATE.  As long as they are confident, inspiration will trickle down and burst at the seams.

Be aware that your guys will still procrastinate, seek perfection and get distracted yet miraculous things will happen! BUT keep in mind not rest on your laurels, you may take time for them. Explain why they are building it and let them choose!


[mk_title_box color= »000000 » highlight_opacity= »0.3″ size= »14″ line_height= »28″ font_weight= »inherit » margin_top= »0″ margin_bottom= »16″ font_family= »none » align= »center »]What’s about you ? How would you unleash creativity ?[/mk_title_box] [mk_button dimension= »flat » corner_style= »full_rounded » size= »medium » outline_skin= »custom » outline_active_color= »#007ac9″ outline_hover_color= »#333333″ bg_color= »#007ac9″ btn_hover_bg= »#0c507c » text_color= »light » icon= »moon-quill » target= »_self » align= »left » fullwidth= »false » button_custom_width= »0″ margin_top= »0″ margin_bottom= »15″ url= »https://mymushin.com/contact » el_class= »mailmunch-pop-75587″]Share your insights [/mk_button]

According to a survey’s release from The Conference board, we pinned down the two most critical challenges for today’s CEOs:

[mk_title_box color= »#393836″ size= »18″ line_height= »34″ font_weight= »inherit » margin_top= »0″ margin_bottom= »18″ font_family= »none » align= »center »]Human capital & Innovation[/mk_title_box]

These two challenges are totally correlated as innovation depends on the quality of leadership in the organization. It is also true for the other way around. All over the world, innovation is actually in the top 5 businesses issues. Another study, on Feedback datas between leaders and colleagues, showed that being innovative is a must-have within a company. It was ranked in the middle, out of 16 competencies. Although executives placed it lower than it was supposed to: 13 out of 16. In this case, we can see how opinions can differ from one another…

What do the most innovative leaders do that boost innovation?

By parsing out successful leaders of innovation, we were able to determine 9 behaviors that drive innovation. What are the secret ingredients ?

1. Vision
Gather the team to create a vision and entice them to be at the top of the game.

2. Trust

It is a relationship between a trustor and a trustee. The trustor takes risks and the trustee is to be trustworthy. Leaders must be taught both how to trust and how to be trusted.

3. Challenge

Highly innovative leaders are known to be fearless and very ambitious. They will be ready to challenge the statut quo and find the balance between what is right and what is legally accepted.

4. Expertise

It means the ability of « learning fast and learning deep ». It’s called deep expertise or learning agility. You continuously expand your knowledge about your environment and your company.

5. High goals

To set the bar highly is a common practice in innovative organizations. Teams have the opportunity to strive toward achieving what they believe in.

6. Speed

Leaders must keep in mind to keep up the pressure. They believe things can be delivered sooner than later. Speed of execution is actually a huge factor for innovation.

7. Information

Keep everyone on the same page with seamless information sharing and transparency. Teams excel at catching and pitching information.

8. Teamwork

It is never about what we do as individual. It is always about what we co-create together. Teamwork and collaboration have never been more important than right now.

9. Diversity and inclusion

What create the most innovative product or ideas is the profile divergence. The creative process feeds on this melting pot of views and experiences.

Colleagues and leaders, as a team effort, make a real difference by creating an innovative culture within the company. These insights just showed how a team culture can significantly spawn an innovation burst.

Learn more about « What makes a great innovative leader ?« 

Did you know that Mushin can help you with half of these must-haves ? Success does not wait, you have to be the one to earn it. So here it is, your key to be at the top,


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(Source: Forbes)