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While consumer centric strategies are being challenged during these unusual times, Mushin offers to place the final consumer at the heart of companies’ creative processes. An answer to develop products remotely, visually and digitally, by uniting product stakeholders. A digital platform for visual co-creation, a digitalized focus group.

Developing products and innovating remotely, it’s possible!
From first product inspirations to approval of samples, product owners are not connected enough to other actors of the product development process. Communication within multidisciplinary teams is linear and sequential most of the time, with only 20% of creative ideas being saved in the upstream process.

Thanks to real time and visual interactions, Mushin makes the process efficient and accessible: 100% of ideas, product intentions and adjustments are capitalized, and multi-skilled teams are coordinated. A common collaboration platform to guarantee innovation, involvement, and a strong link between all product stakeholders.

For Cuisinella, “engaging consumers in the innovation”, great!
“Gather together and place the consumers in the innovation process to develop new products ideas in few weeks”. Early adopter Cuisinella, from the Schmidt group, used the Mushin interface to revolutionize the product development process by placing the final customer at its center and truly bring to life their consumer-centric strategies.

Used as a digital focus group, Mushin brings a live solution to listen to consumer trends allowing to identify pain points and imagine together product innovations. The platform aligns the product engineer and designers with the final consumer through a direct dialogue. Cuisinella places consumer needs at the center of its creative process, all 100% remotely.

About Mushin
Founded in 2013 in France, Mushin is the first platform of visual sharing and chat for product teams. Its concept revolves entirely around the founders’ conviction: « when we speak about products we must speak visually”. Organizing images and discussing efficiently around those insights to innovate.

CONTACT INFO
Bernard Soriano
bernard@mymushin.com
+33 6.88.07.05.84

www.mymushin.com

Publié le 8 juin 202030 septembre 2022 Par Marine

While half of the planet is thinking about coming out of the stay at home order to go back to work, many wonder how to develop products remotely, to answer the issue of cancelled business trips, or to organize focus groups with consumers? Mushin adapted its digital platform for co-creation: mobile and web, customizable in a few hours, with a creative process that allows the visual to be at the center of the discussion about products without meeting in the same physical place.

Preparing the post lock-in period
Because work methods in the following months will be different but product development objectives stay the same, Mushin is the opportunity to move forward differently.
Traveling less, meeting digitally and sharing our advancement differently is the solution to speed up recovery. Mushin facilitates this process by answering the needs of coordination and staying connected, simplification of the collect and sharing of information, and alignment on common topics, today and tomorrow!

That’s what Salomon does with Mushin !
“When the office is not the center of professional life anymore, Mushin can recreate the link around the product and allow to move forward efficiently in the construction of the offer”.
David Farcot, head of design at Salomon, is convinced. “The accessible, modular and visual interface, paired with the various possibilities of interaction among creative stakeholders, is allowing us to maintain a high level of richness, fluidity and dynamism in our day to day creative process, while we’re all sitting at home.”

Despite remote work, the platform truly digitalizes the design wall and makes in interactive even remotely. Salomon multiplied the frequency of connection to the tool since the beginning of the stay-at-home order by 8. Decision making becomes optimal, mobilizing the stakeholders is reinforced to continue to meet innovation objectives.

About Mushin
Founded in 2013 in France, Mushin is the first platform for visual sharing and chat for product teams. Its concept revolves entirely around the founders’ conviction: « when we speak about products we must speak visually”. The platform is more than ever an opportunity to be seized by companies that need to work on their future collections.

CONTACT MUSHIN
Bernard Soriano
bernard@mymushin.com
06.88.07.05.84

https://mymushin.com/

Publié le 18 mai 202030 septembre 2022 Par Marine

It’s not a secret anymore, companies should be able to grow in a complex and troubled environment. The need of changing the working methods and be more effective is everywhere. Yet we are still far away from a complete implementation of new collaborative solutions.

So what companies must have to keep their business running?
The following 4 key elements will without a doubt play a major role:

• Creativity
To innovate, unleash insights and highlight the best ones

• Flexibility
To coordinate and empower people

• Team engagement
To unite team members around one common project

• Ecosystem integration
To be on the pulse of the market needs

Co-creation reflects the enterprise’s capacity to create value thanks to collaborative working methods. We can’t live without it today, and it is surely the best answer for the managerial issues of tomorrow.

Be creative is okay, tapping an opportunity is a different kettle of fish. A collaborative platform allows transcribing insights, sharing them to improve value creation.
Content is available for everyone at anytime, which has a huge impact on decision making speed and information’s transparency.

To sum up, adopting Co-creation tools, it ensures company’s efficiency and it allows staying ahead of the curve.
And how do we set it up? By adopting a step-by-step approach. Although benefits from the digital co-working tools are not to prove, 50% of the implementation success depends on the solution’s individual agreement.

Mushin’s mission, as a common playground for product teams, is to foster dialogue and support seamless information sharing and monitoring.
The solution helps teams all along the product conception process to take action faster and create value-added goods.

Let’s explore co-creation opportunities and benefits !

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Publié le 13 juillet 2015 Par Marine