Mushin, where you meet your customers through co-creation
Go further…
in listening to your customers
Meet your customers and put them at the heart of co-creating your products to improve their consumer experience!
They trust us:
Explore further…
co-creation
Your clients are the best source of observation and adjustment. Engage them in the creation of your products and bring them together with your teams to imagine tomorrow’s products and services.
The idea is to associate your brand’s team members with your different customer profiles to build the most relevant solutions together.
Mushin gives shape, color, and method to this collective intelligence.
True observation, true dialogue to understand… interested?
More Consumers
A large number of consumers to scale up observation and learning.
More Collaborators
Expand the team to include brand members who will impact the “what” and “how” of sales, multiplying perspectives and enriching each other.
Uncover the secrets…
in the difference
A mobile and web visual platform as a space for exchange.
Your teams directly connected with customer feedback and reactions.
From observation to market launch, your consumers are allies at every stage.
An immersive experience for your teams in contact with their customers.
A long-term relationship (<3 months) with your consumer-customers.
All your teams can participate, not just marketing studies!
Go further…
in value creation
A more suitable product range
Designed to meet your customers’ real usage needs.
More accurate & innovative products
Insights that are actionable over time give the project team a finer understanding of needs, obstacles, and motivations.
New customers attracted
Listen to your “non-customers” to understand their expectations and build an offer with and for them.
No “Waste”
Co-creation helps you hit the mark faster by investing less time, material, and money. It also supports your CSR performance by eliminating waste.
Long-term engagement
Make your customers allies to open a constructive dialogue with them.
Internal actors aligned
The project team develops a more accurate perception of customer reality and coordinates much more effectively in designing and communicating future products.
Create beautiful stories with your consumers!
Inventing the kitchen of tomorrow
Customer listening is in Cuisinella’s DNA. To solidify this “Customer centric” strategy, Cuisinella called on Mushin to identify new product opportunities. Successful launches in November 2021!
Cuisinella I BtoC I Co-conception I 12 ideas I 2 launches
Observing the needs of bike commuters
Developing innovative solutions that comfortably protect cyclists from weather conditions, making cycling a practical and efficient way to commute to work.
Decathlon I BtoC I 1873 exchanges I 12 insights
They made their customers
their best source of inspiration
Mushin is the best solution to observe different consumer profiles and engage with them. During the process, we pinpointed the real problems and expectations. The approach led by the Mushin teams gave us true moments of dialogue and alignment within the brand’s teams.
Fred Jung
Product Manager
The Mushin digital platform allowed us to quickly engage with residents to obtain qualified data. This allowed us to completely rethink the range, but also to better highlight it. A few months later, we were able to have the residents vote to validate what we were implementing. Mushin is a great way to bring cohesion to the project team and have usage assumptions validated together.
Pauline Tricart
Product Communication Manager