Case study – Cuisinella

Co-creation is a crucial issue for B2C ! Consumers are increasingly connected and autonomous in their purchasing decisions. They are fleeing from the commercial in favour of the web. Cuisinella has therefore had to adapt to be more attentive to consumers and closer to their needs.

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Use case Cuisinella Mushin

✅ Understand why you need to use co-creation in your product innovation cycle
✅ Discover the pre-requisites to guarantee the success of your co-innovation campaign
✅ Leverage your customers’ intelligence to involve them throughout the product design process

In this case study, we introduce to you in detail the steps to follow in order to co-create efficiently with your clients while meeting the new B2C expectations.

Read the Cuisinella case study ⤵️